Alicia Graf Mack

Alicia Graf Mack

A dancer with the Alvin Ailey American Dance Theater, Alicia is a testament to the healing & fueling power of raw food. More

Steve Kazee

Tony Winner and star of Broadway’s Once, Steve is a true regular, stopping in daily for juice, raw food or cleanse. More

Steve Weatherford

Steve Weatherford

NY Giant Steve Weatherford is punting proof that Super Bowl winning NFL athletes also rely on a green juice-heavy diets. More

Peter Som

Celebrated American fashion designer Peter Som unwinds with a 3-day Cooler Cleanse following his S/S13 collection. More

 
Organic

We're Certifiable...

Excited to announce our Production Facility & all cold-pressed juices are USDA Certified Organic. We'd never felt the need to boast our organic produce, but as they say...if you like it then you shoulda put a certification on it. More

The Juice Generation Book

Coming to a kitchen shelf near you! We're putting out our first book, to be published by Simon & Schuster in 2014. Bring home fresh, raw juice, whether our nearest store is across the street or across the country. More

three new locations

And Then There Were 11

We’ve been bursting at the seams – and can finally announce our upcoming locations! In addition to West 86th, we’ll be opening in Gramercy this summer. More

 
Vanessa Williams

Juicing Up On Broadway

Tony Award-winning John Loyd Young, from Jersey Boys, drinks his vegetables before each show for sustained energy. Juice Generation helps him stay light on his feet. More

Us Weekly

Look Who's Juicing

US Weekly spied Lady Gaga grabbing four juices & smoothies from Juice Generation on West 72nd in a pair of sky-high heels. More

Time Magazine

Secrets of the Superfruit

Time Magazine investigates the wonders of superfruits, and credits Juice Generation for spurring many a superfruit frenzy. Stay close to hear what we're debuting next so you can be first to taste the next superfruit! More

InStyle

Juicing's Hot New Trend

InStyle knows a thing or two about trends so it came as no surprise that the Cold Warrior from our Juice Farmacy menu made an appearance in February's What's Now! section.  More